On Tuesday, the firm revealed that he will be racing for His Jimco. His age was given as 63. Pierce wasn’t a race fan until he was in his forties, but his motorsports company gave him early access to the sport.
He started off as a machinist for MasterCraft security and eventually bought the firm in 1999. MasterCraft makes racing seats and other modifications for street and off-road racing as well as military vehicles.
In 2017, Pierce sold MasterCraft and Impact race, both of which had been developed by racing safety pioneer Bill Simpson, to Sparco. In 2018, he oversaw operations at Jimco Racing, an authorized dealer of MasterCraft, Impact, Simpson, and Sparco goods that specialize in trophy trucks.
Jimco trucks have excelled at the SCORE International desert races in North America and have even competed in the Dakar Rally. As of 2020, this firm will be known as the SCORE Original Open-Wheel Chassis Manufacturer.
Pierce raced in the TORC, Lucas Oil Off-Road Racing Series, and Stadium Super Trucks short course series, as well as the SCORE and Best in the Desert long-distance desert contests. Even though he was well into his 60s, he kept racing, most recently competing in the Trophy Truck Legends class at the Baja 1000 in November.
In 2020, Pierce competed in the Dakar Rally with four-time winner Nasser Al-Attiyah as navigator Bobby Patton in a Toyota Hilux fielded by Overdrive Racing.
Who was Robbie Pierce
Robbie Pierce, who was born in 1959 in Southern California, was scouted by a professional hockey club due to his obvious talent and enthusiasm for the sport. But things changed for him when he quit hockey and relocated to Idaho, where he found a job operating agricultural equipment.
That piqued his interest in metalworking and technology, which ultimately led him back to his native Southern California.
What Happened to Robbie Pierce?
Robbie Pierce was a pioneer in the history of off-road motorsports. His potential looked boundless; he was a remarkable leader, racer, builder, and entrepreneur. The terrible death of 63-year-old Pierce occurred in Bonaire, in the Caribbean, on January 3, 2023, when he was scuba diving on vacation.
His achievements throughout life have been honored and recognized for quite some time. Although he is no longer with us, he will always be remembered as a remarkable mystery who changed the very definition of greatness and motivated many people to pursue their dreams.
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A History of Pierce’s Racing Career
Until 2004, Pierce focused all of his energy on growing his business, and he did not start competing in desert races until that year. The 2004 Tecate SCORE Baja 500, in which he co-drove a Class 10 vehicle with Tom Ridings, was the turning point in his life.
In 2005, he purchased a truck and made his competitive driving debut in 2005 Best In The Desert TSCO Vegas to Reno event. Pierce was able to demonstrate his prowess at rapid learning by placing 11th overall and sixth in his class.
In 2006’s Tecate SCORE Baja 500, he finished in second position in his class. Pierce only needed to compete in three ProTruck races before being promoted to the Trophy Truck class, the unrestricted elite of off-road racing.
In two races, he drove a modified ProTruck known as the “Prophy” Truck and finished in the top ten despite having a huge disadvantage in horsepower. He made his racing debut in the No. 30 Jimco Trophy Truck in the SCORE Laughlin Desert Challenge in 2008, where he finished in fifth position.
His best finish to that point was a second at the Terrible’s SCORE Primm 300 in 2010. 2009 saw him finish sixth in the SCORE Trophy Truck season standings, while 2010 saw him finish fourth and be named SCORE Person of the Year.
Pierce expanded his racing activities in 2009 to include both desert racing and short course races in the Lucas Oil Off Road Racing Series (LOORRS).
He immediately dove into the fiercely contested Pro2 Unlimited class, piloting an Alpha truck constructed by Johnny Kaiser and formerly raced by Jerry Whelchel for Chet Huffman Motorsports.
A horrible crash at Glen Helen in 2010 left Pierce with two cracked collarbones and a few broken ribs, but he still managed to finish the season in 15th position, despite missing most of it due to injury.
Pierce raced in both short-course and long-distance desert contests, including the TORC, Lucas Oil Off Road Racing Series, and Stadium Super Trucks. He raced until far into his sixties, most recently in the Baja 1000 in November in the Trophy Truck Legends class.
In 2020, Pierce joined Nasser Al-Attiyah, a four-time winner of the Dakar Rally, as a navigator for Bobby Patton in a Toyota Hilux provided by Overdrive Racing.