Best Time To Post Reels On Instagram: Everything You Need To Know About The Instagram Reels in 2022! [Complete Guide]

Best Time To Post Reels On Instagram

If you want your Instagram post to acquire the most likes and comments, when should you put it out there?

And what day of the week do you recommend posting on to maximize your likes? The most discussed?

We analyzed the data to determine the optimal periods for Instagram posting overall. We’ll also assist you in determining the optimal posting times for your particular business and target audience.

It’s difficult to pinpoint an optimal time to upload material to Instagram Reels, but we did the heavy lifting for you by analyzing over a hundred thousand clips to determine which hours generated the highest engagement (all times in EST, ignoring sectors)

When Is The Ideal Time To Update Your Instagram?

Best Time To Post Reels On Instagram

Instagram’s optimal posting frequency varies somewhat from brand to brand. That’s because every social media company serves a different demographic of users who exhibit different preferences and habits.

Don’t lose faith, though! Social media marketers who adhere to established best practices have consistently positive outcomes for their efforts.

The Instagram algorithm gives more weight to more recent posts, so it’s best to publish while your audience is active. This means that, barring any exceptional circumstances, a more recent post will be prioritized in the newsfeed.

One of the quickest and easiest ways to increase the visibility of your post is to make it more recent. However, if you’re still interested, we have further advice on how to earn free Instagram likes.

Beyond that, though, you need to have a firm grasp on what you hope to achieve with your Instagram marketing. Do you want to increase brand recognition, boost consumer participation, or boost site visits? In what ways do you feel your postings have been successful in the past, and when have you seen the most engagement? To estimate when you should be publishing overall, look no further than your previous victories.

Instagram’s optimal time for maximizing engagement (likes, comments, and shares)

The findings presented here are the product of an analysis of more than 30,000 corporate Instagram posts. We then engaged our own social team to gather insight into what our 170,000-strong following had to say about the content we were sharing.

When to Share Your Instagram Reels:

  • The Monday schedule is as follows: 6:00 AM, 10:00 AM, 10:00 PM
  • Time on Tuesdays: 2 AM, 4 AM, 9 AM
  • At 7 AM, 8 AM, and 11 PM on Wednesdays
  • Time on Thursdays: 9 AM, 12 PM, and 7 PM
  • Times on Fridays: 5:00 AM, 1:00 PM, 3:00 PM
  • Saturdays at 11 AM, 7 PM, and 8 PM
  • Schedule for Sunday: 7:00 AM, 8:00 AM, 4:00 PM

What Time Of Day Is Ideal For Instagram Posting?

The creation of high-quality material that will resonate with your audience is of course essential, but so is understanding when to post that content in order to maximize your chances of reaching them during their active periods on the social media platform of your choosing. Two questions to help you choose when is ideal to post to Instagram Reels:

1. Where Is Your Target Market Located?

Best Time To Post Reels On Instagram

The popularity of Instagram has resulted in a worldwide audience for Instagram Reels. There are a total of 130 million Instagram users in the United States, 100 million in India, and 91 million in Brazil. Even so, there are still hundreds of millions of Instagram users all around the globe.

These figures are significant because they help you determine not just what kind of content to create, but also when it is best to post that material, based on the time zones of your target audience. Changes in local time zones will have a major effect on the busiest times of the day.

But How Can You Use This Data To Determine The Optimal Time For Posting To Instagram Reels?

Locating your fan base should be your first step. If you have a business or creator account on Instagram, you may check your Instagram Insights to see where your followers are located. Launch Instagram, navigate to your profile, and then hit Insights to access them.

2. When Do Most Of Your Viewers Wake Up?

Best Time To Post Reels On Instagram

Knowing your target market’s location will help you predict when they will be awake. This is where an Instagram analytics tool comes in handy; it’s admittedly a bit messy on its own.

Without some sort of analytics program, you’ll just have to deal with time differences. While the time difference between you and your audience in Thailand and India will only be about an hour and a half, the audience in North America and the UK will require content to be scheduled and produced around an eight-hour time difference.

Look how messy it is!

One of the features of an Instagram business account is the ability to set up posts at a later time. For Reels, alas, that is not the case. Not like Instagram Stories, Instagram Reels don’t have any scheduling capabilities for automated posting just now.

The answer is to make a content schedule that takes into account the various time zones your audience members may be in. Keeping up with audiences in countries with significant time variations can be challenging, but it is the only option available to us at this moment.

You can use these other six methods to increase your following and interaction with Instagram Reels once you’ve determined the optimum time to post and set a content plan.

Also Read: Instagram Reels vs TikTok: Which one is better? [Detailed Comparison] | The RC Online

3. Hone In On Your Specialty

Best Time To Post Reels On Instagram

Identifying your niche is essential if you want to reach a wide audience. If you have an Instagram Reel, why should anyone watch it? This is more fundamental than talent or physique. In fact, your physical attributes and skill set are merely icing on the cake when it comes to your special value to the market.

It’s a little “out there,” isn’t it? You can get a lot of material by asking those close to you what they appreciate most about you. Being authentic is the most crucial thing. Don’t waste your time trying to make the same material as everyone else.

By being genuine and approachable, Rachel Brathen (@yoga_girl) has amassed a huge following on Instagram. In her Instagram Stories, she promotes her various projects and discusses her devotion to yoga. Rachel’s life on the island of Aruba, which she adores, with her doting husband Dennis and adorable daughter Lea Luna, is the stuff of legend if you follow her for any length of time. You’ll get to know her on a personal level that you won’t get to know from other influencers, including how she struggles with saying the right thing in the wrong way and how she can never seem to get the lizards out of her garden.

4. Increase Content Production

Best Time To Post Reels On Instagram

Perhaps you just let out a small grunt. This may seem like an easy piece of advice, but anyone who works creatively knows how challenging it can be to keep the creative juices flowing. The good news is that you can get away with less than ground-breaking or laugh-out-loud hilarious material sometimes. It’s possible to use Instagram Reels as a vlog as well.

Also Read: How To Earn Money On Instagram? 6 Ways To Start Earning Today! [Full Guide]

5. Work With Other Instagrammers

Best Time To Post Reels On Instagram

To reach more people with your brand on Instagram, cross-promotion is a great strategy. What’s more, it’s a breeze to implement. If you want to collaborate on a post or series of posts, all you have to do is reach out to a business or influencer whose audience overlaps with yours and ask if they want to work together. If you want your audience to like this individual (and believe me, they will be thinking this way when mulling over your proposition), then you better make sure they are worthy of their access.

6. Develop And Take Part In Challenges

Best Time To Post Reels On Instagram

The popularity of challenges on TikTok suggests that they will also be popular on Instagram Reels. Participating in a popular challenge is a simple method to expose your brand to a wide audience and gain new fans.

Also Read: Instagram Captions: 70+ Cool Instagram Captions for Selfies! [Must Check]

7. Count On Hashtags

Best Time To Post Reels On Instagram

Twitter’s implementation of hashtags is brilliant. Hashtags are used by content producers across all social media platforms to make their work more discoverable. You can’t use any old hashtag and assume it would attract viewers, though. You should research and employ hashtags that are appropriate for your posts. You risk being grouped in with content that has nothing in common with what you’re doing or what your audience is anticipating if the hashtag you use is irrelevant.

That is to say, people will either dismiss your post as spam because it uses a hashtag that is irrelevant to the topic at hand, or they won’t see it at all.

8. Repurpose Already Existing Content

Best Time To Post Reels On Instagram

Everything you’ve made is the result of your hard work and innovative thinking. That’s why it makes sense to maximize its use. If you want to give your audience something new without having to constantly come up with brand-new content, repurposing is the way to go.

Even if you’re just posting a basic “throwback” or “flashback,” you should think about modifying that footage for Instagram Reels if you make content for other platforms. If you’re already creating material on TikTok, you can import that into Instagram Reels. Alternatively, perhaps you upload videos on YouTube. You may easily create new material for your Instagram Reels by trimming down existing videos to the right length.

Day Best Times to Post on IG Reels
Monday 6 AM, 10 AM, 10 PM
Tuesday 2 AM, 4 AM, 9 AM
Wednesday 7 AM, 8 AM, 11 PM
Thursday 9 AM, 12 AM, 7 PM
Friday 5 AM, 1 PM, 3 PM
Saturday 11 AM, 7 PM, 8 PM
Sunday 7 AM, 8 AM, 4 PM

Also Read: How To Save Instagram Story With Music? [Quick Guide]


Time management for Instagram posts Using reels will facilitate communication with your current audience and attract new Instagram followers. As we discussed, the optimum time to post depends on the location of your audience and, in turn, the time zones in which your audience lives (when your audience is most likely to be active on the platform). The optimum time to post on Instagram in 2022 and the frequency with which regular posts perform best were also evaluated by Influencer Marketing Hub.

However, you shouldn’t just publish material without expecting some sort of response. In order to attract a larger audience and expand your fan base, you need to increase the quantity and quality of your content production. If you follow the advice in this post, you’ll be able to build and maintain a dedicated following on Instagram Reels.

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