Quibi App: Review
A mobile phone software that focuses on brief, bite-sized original programming, Quibi, is now available for iPhone and Android after months of promotion. Entertainment mogul Jeffrey Katzenberg and seasoned IT executive Meg Whitman came up with the idea for the platform, which was designed specifically for mobile devices. Quibi is ready to find out if consumers are willing to pay $4.99 (with commercials) or $7.99 (ad-free) for shows that run 10 minutes or less after investing $1 billion in star power and content creation.
Quibi’s debut shows will be the subject of a separate review; for the time being, I’m concentrating on the app itself. To begin, I’d want to stress that Quibi is exclusively available on your phone. People I’ve spoken to say that the lack of a TV app has already been a deal-breaker for them, especially now that everyone is at home for much of the day. The service isn’t available online, and the app doesn’t even have a tablet version. There’s no Chromecast in the house. There’s no AirPlay here. It only works with your phone.
On its first day of operation, Quibi developed a terrific app. It’s dependable, even if the user experience isn’t up to Netflix’s or other streaming giants’ standards. Quibi automatically switches between landscape and portrait display modes when you spin your smartphone, and both angles were taken into consideration during the design process. When you go back and forth between them, you’ll note that the views and angles have changed, and the text and credits have been adjusted to take advantage of this.
This manoeuvre, dubbed “Turnstyle” by Quibi, is a standout element of the software. Quibi’s Turnstyle, according to Katzenberg, will usher in a “third generation of film narrative,” a daring promise. For now, I can’t say that Quibi has changed my life, but it does keep me rotating my phone to see how it will look when I do. When you flip your phone to portrait mode, you’ll see a FaceTime call or a character’s Tinder app. These aren’t yet part of the launch shows, but they will be. According to Quibi, a few shows will use time, GPS, and sensors found in smartphones to enhance the user experience.
When you first open Quibi, you’re presented with a vertical card interface under the “For You” menu. It’s more like a Netflix carousel than an Instagram one. Title, metadata, and video will begin playing automatically if you remain on one card for an extended period. As you swipe through the cards on the home screen, you’ll notice some pleasant vibrations. Any show can be started by simply tapping on it. If you hold down the three-dot icon or press and hold a card, a pop-up menu will appear, allowing you to see more information and episodes, subscribe to the show, download it, or share it.
From here, you can browse through Quibi’s offerings by show name, genre, or even individual cast members. Nothing new here. In addition, you’ll find a “Following” tab to the right, where you can keep track of your favourite shows. You can also set up notifications to be notified whenever a new version of any programme you’re interested in comes out.
On-screen controls include play/pause, rewind/fast-forward, share, and closed-captioning options, as well as the ability to mute the audio. Additionally, the video player’s controls are repositioned based on the direction in which your phone is held. In portrait mode, the progress bar runs vertically down the right side of the screen, making it easy to reach with your thumb. Portrait Mode Progress Bar. A “Left-Handed Mode” is available in settings to allow lefties the option of putting this on the left side.
In a landscape, it’s at the bottom, as is customary. When watching a video, you can fast-forward or rewind by 10 seconds by double-tapping on the screen on either the right or left side. If you don’t want to bother anyone nearby, you can quickly mute the audio and switch to subtitles using Quibi’s shortcut. Closed captioning can be activated by simply pressing and holding the display while swiping up.
It’s fascinating to learn how Quibi actually works. In order to watch a show, the app serves you two video streams and “stitches” them together with one audio track. There is a noticeable difference in quality between the two. You can instantly switch from portrait to landscape mode when you rotate your phone. There is no pause, buffering, or noticeable video quality degradation.
Turnstyle has performed admirably in my tests, even when using a sluggish cellular or Wi-Fi connection. However, the company acknowledges that this dual-stream approach consumes 20% more data than a typical YouTube or Netflix video stream.