Microsoft has confirmed that it will purchase Activision Blizzard for $68.7 billion, which will be the largest acquisition in the history of the gaming industry. The deal is valued at approximately Rs 5,12,000 crore, or Rupees five lakh twelve thousand crores in Indian currency, to make the mind-boggling amount simpler to comprehend.
Following Microsoft’s announcement of the all-cash transaction, Microsoft’s gaming divisions Xbox and Activision both announced plans to collaborate on future titles. Microsoft states in its note that it will become “the world’s third-largest gaming company by revenue” following the completion of the transaction. This will place it directly behind Sony and Tencent.
Activision Blizzard, for those unaware, is the parent company of Activision, a U.S. video game developer responsible for iconic titles such as “Warcraft,” “Diablo,” “Overwatch,” “Call of Duty,” and “Candy Crush.” Activision’s titles and regular eSports activities have made it immensely popular among the gaming community.
The company has studios all over the world and employs approximately 10,000 people. Bobby Kotick will continue to serve as CEO of Activision Blizzard following the acquisition. The company will continue operations as usual, focusing on accelerating business expansion. The operations of Activision Blizzard will report to Phil Spencer, CEO of Microsoft Gaming.
Microsoft has confirmed that it will purchase Activision Blizzard for $68.7 billion, which will be the largest acquisition in the history of the gaming industry. The deal is valued at approximately Rs 5,12,000 crore, or Rupees five lakh twelve thousand crores in Indian currency, to make the mind-boggling amount simpler to comprehend.
Following Microsoft’s announcement of the all-cash transaction, Microsoft’s gaming divisions Xbox and Activision both announced plans to collaborate on future titles. Microsoft states in its note that it will become “the world’s third-largest gaming company by revenue” following the completion of the transaction. This will place it directly behind Sony and Tencent.
Activision Blizzard, for those unaware, is the parent company of Activision, a U.S. video game developer responsible for iconic titles such as “Warcraft,” “Diablo,” “Overwatch,” “Call of Duty,” and “Candy Crush.” Activision’s titles and regular eSports activities have made it immensely popular among the gaming community.
The company has studios all over the world and employs approximately 10,000 people. Bobby Kotick will continue to serve as CEO of Activision Blizzard following the acquisition. The company will continue operations as usual, focusing on accelerating business expansion. The operations of Activision Blizzard will report to Phil Spencer, CEO of Microsoft Gaming.
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So What Will the Acquisition Mean for Gamers?
Microsoft emphasizes that it intends to dominate the smartphone gaming market alongside Activision Blizzard. It even suggests that “Halo” and “Warcraft” will be ported to mobile phones in the future. It depends on Activision’s past success with mobile games such as “Candy Crush” to acquire the mobile gaming market.
In addition, Microsoft intends to expand its Xbox Game Pass and PC Game Pass library with the acquisition. Phil Spencer writes on the Xbox website that the company will attempt to include “as many Activision Blizzard games” as possible within the two subscription services.
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Microsoft’s plans for Cloud Gaming will be expedited by the popularity of Activision’s franchises. It aims to encourage “more people in more places around the world to participate in the Xbox community” using the company’s diverse platforms, which Microsoft will continue to support following the acquisition.