A Private Limited Company, Flipkart has its headquarters in Bangalore and is registered in Singapore. While primarily focusing on online book sales, the company has since expanded to include a wide range of other product categories such as consumer electronics and groceries.
Amazon’s Indian subsidiary and domestic rival Snapdeal are the company’s primary competitors in India. Flipkart had a market share of 39.5% in India’s e-commerce industry as of March 2017. As a result of its acquisition of Myntra, Flipkart has a commanding lead in the apparel market and is “neck and neck” with Amazon when it comes to the selling of electronics and mobile phones in India. Flipkart is also the owner of PhonePe, a UPI-based mobile payment service.
U.S. retail giant Walmart paid US$16 billion (approximately $20 billion) to acquire a 77 percent controlling share in Flipkart in August 2018.
What Has Changed Recently With The Flipkart App?
Flipkart, the world’s largest e-commerce company, has revamped its Android and iOS apps with a new user interface, making it quicker to navigate through them. Flipkart has also added a new groceries section to its app.
Using minimal design language, Flipkart’s new app makes the most commonly used elements of the app easily accessible. Home, Categories, Notifications, Account, and Cart are now all located in the bottom navigation bar. On the Flipkart app, you’ll find the groceries area directly next to the “Flipkart” tab “The logotype.
Everything from browsing product categories on the site to adding items to your cart, checking out, and checking alerts can now be done from the bottom navigation bar of Flipkart’s new user interface (UI). A more user-friendly app design that puts the needs of the end user first is at the heart of these enhancements “according to what they claimed, the company.
A/B testing with thousands of customers over a two-month period yielded roughly six different versions of the navigation design, according to Flipkart. According to the e-commerce firm, users were more than five times as engaged with the new navigation layout as they were with the prior one. Flipkart has also made a variety of other UI modifications, including typefaces, icons, category pages, and more. Phased rollouts on mobile and the website will continue as the company introduces additional features.
The new Grocery section has taken over the homepage and is now a separate area. As many as 10,000 pin codes in 1,800 towns would be serviced by Flipkart’s grocery delivery service, the company claims.
In addition, a new “discovery” has been made “a feature-rich menu that appears below the search bar with options such as SuperCoins, stores, and more. The hamburger menu has been removed from the new app. Everything will be taken care of by the new bottom navigation bar. The My Account tab in the navigation bar allows customers to view their past orders as well.
According to Flipkart’s Vice-President for User Activation and Retention, “User experience and design are crucial parts of providing a holistic online shopping experience for existing and new internet customers, and we at Flipkart are committed to building an easy and intuitive experience for them,” when talking about the new app, In order to create the new design, a multidisciplinary team of designers and researchers, product managers and engineers collaborated to create a refreshed mobile app user experience with a simplified navigation framework and a host of other design enhancements to enable easy discovery of categories and seamless navigation across the platform, thereby simplifying the e-commerce journey of customers.”