Because smartphones and tablets are getting bigger and smaller, and because consumers are more comfortable using them, mobile-enhanced shopping is becoming more commonplace than ever before. If you haven’t already, now is the time to jump on board with providing a more simplified mobile experience for your clients.
Home Depot’s smartphone app, which uses augmented reality, visual search, and real-time inventory availability to help customers find products faster in shops, has been a big hit. A special in-store mode is activated when the app detects that the user has entered a Home Depot store, allowing the user to locate specific items down to the aisle level with precision.
A statement from Matt Jones, Home Depot’s General Manager of Mobile, said, “Our consumers have continually told us [the app] makes it easier to find items in store.” It was “customer data that was actually our North Star.”
Smart home gadgets and accessories can be found in big-box home improvement stores like Home Depot and Lowe’s. Amazon Alexa and Google Assistant are the two most popular voice-activated assistants, but not all smart devices are naturally compatible with them. Home Depot’s Hubspace app tries to fill in the voids with its new service.
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In the meantime, Hubspace can be used with devices from Hampton Bay, Defiant, Commercial Electric, and EcoSmart that are offered at Home Depot. Google Assistant and Alexa can be used to control these gadgets, but they don’t have their own apps. Hubspace is a platform that connects Google Home and Amazon Alexa devices.
A QR code on the package of each product can be used to add it to the Hubspace platform. Your personal assistant can be linked to your platform account. Connecting your Hubspace account to your assistant enables voice commands for each of these devices.
Lights can be set to turn on and off at specific times, as well as to change their brightness and color via the Hubspace app. To use the app, you will need an internet or data connection.
One and one-half billion visits to the store’s website occurred from mobile devices in 2015, according to the home improvement shop. A single hour of Black Friday traffic at Home Depot generated 941,000 mobile page views alone.
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It is imperative that brick-and-mortar stores that rely heavily on smartphone sales increase their efforts to do so. In the right hands, mobile apps may hold the key. More than 60 percent of smartphone shoppers have no more than two retailer-specific applications, according to a Forrester and RetailMeNot study, and 21 percent have none at all. However, companies who can provide a really distinctive mobile app experience will reap the benefits as Home Depot has done.
Mobile spending increased by 59% in November and December of 2015 alone, and for Valentine’s Day 2016, customers used their mobile devices to finish last-minute purchases. Digital sales trends have shown that mobile orders jumped 49% from the latter two weeks of January to early February.