How Funding Data Can Improve Investor Outcomes

The use of data has revolutionized almost every industry, and financial services are no exception. There are many funding data sources that investors can use to check how the company is doing financially and whether they managed to get any additional funding from other investors.

How can this help investors in their decision-making? Using data analytics makes investing more efficient, as you see vivid patterns in the performance of the selected company and make certain predictions about its performance in the future and whether the returns on investments will be high.

What funding data tells investors about the company

According to BARC Research, the firms that leverage big data report an increase of 8% in profit on average as well as a 10% average decrease in costs. This means that using insights from various data can lead to great advantages long term. 

The company’s funding data includes information about the funding rounds and finances. It provides investors with insights into the company’s financial performance and whether other investors trust this company as well. Funding data can also include more details about any institutional or individual public investments. 

With the use of this type of data, investors may develop investment signals and conduct more effective market research. They can also get insights into a company’s financial situation. Overall, data offers a clearer picture of financial patterns and determines whether or not an investment is a good decision. 

Key benefits of using funding data for investing decisions

The more relevant data you have, the better overall picture you have of the company’s performance and its potential for the future. Here are four key advantages of including funding data to other data assets you have as an investor when evaluating companies.

Higher returns on investments

Value for money is important to investors, and funding data means it is easier to find out fund performance, fees, costs, and research quality. As the main focus is on value, investors have higher expectations from asset managers, who must prove the worth of their assets to investors. The arrival of broader data sets, new technologies, and more sophisticated data modeling techniques have been transformative. 

Reduced operation costs

Analysis of good data allows investors to review their approach, find new investment opportunities, and improve efficiencies across the board. Commonly-used techniques have already shown that data can enhance investment selection research, improve price and performance analysis, anticipate portfolio behaviors in different market scenarios, and offer insightful peer group comparisons for identifying areas for improvement.

More transparency 

Data allows businesses to closely monitor their own organizations for compliance vulnerabilities before they arise. Effective data analysis has become crucial in an industry facing cost pressures and efficiency challenges. 

According to Statista, in 2023, the global big data market is expected to see 10% annual growth. So the data collection and analysis will only increase among big investors and investment banks. 

Key reasons to integrate funding data into value investing

Investors do not solely use data to identify potential challenges, industry trends, or assets. They usually put their insights together to build a successful data management strategy. Moreover, investors can anticipate big changes, which are more likely to impact the value of the stock in the future.

Data provides investors with several opportunities for approaching value investing. Value investors can effectively monitor their assets and will have better confidence in their judgments as a result of using funding data. Here are some of the main reasons to add funding data to investment strategy analysis.

Important factors during asset performance anticipation 

Funding data provides key insights into the financial performance of the company and trust among other investors for the products or services it’s offering. When investors calculate the potential return on investments from a certain asset, they should also take the operating costs and potential revenues of an asset into consideration. This will also help to predict the change in the company’s performance after the investment.

Finding new investment opportunities

Investors mostly use financial statements to know the viability of the product, property, or enterprise that they want to invest in. However, it’s worth considering the less structured variables like funding data before picking a company to invest in.

Value investors can also use emotional, demographic, and locational data to estimate the value of an asset and evaluate potential growth opportunities or patterns.

Better efficiency of internal processes

With the right implementation of data into decision-making processes, investors can ensure the high adaptability of a new asset to market fluctuations and build strong relationships with other partners. Funding data can help investors cross-check information, compare the information, and communicate with other professionals.


The stats show that the global big data analytics market is expected to generate $68 billion in revenue by 2025. If you are interested in value investing, you can use funding data to identify better investment opportunities. 

You, as an investor, can utilize a wide variety of tools and software for determining patterns in the target company’s performance and, based on that, build relevant forecasts. Insights can help you maximize your returns while reducing operational costs.